Google’s Panda 4.0 is here! How does this affect you?

Google’s Matt Cutts announced on May 20, 2014 on Twitter that they have released version 4.0 of the Google Panda algorithm.

With every release of Google search updates, the big question always is, “So what is it and how will it affect me?” So here are some quick items to note.

Search Engine Land helps to give us an idea of what the entire Panda update has been focused on since its first rollout in 2011.

Panda is the name that Google gave to a new algorithm it implemented which ‘scores’ websites on their content and user-experience. The focus of Panda is to reduce the prominence of websites which have ‘thin’, low quality and duplicate content. It also targeted sites which come up short on other site-quality metrics, e.g. high advert-to-content ratios.”

The Panda 4.0 update continues in refining this approach. Here are some quick tips to help you keep your website fresh and relevant to Google and other search engines:

  • Incorporate high quality unique “consumable” content on your website. Informational websites with static content will not gain high points with Google.
  • Use original content – avoid scraping content from other sites or duplicating content.
  • Post high quality content frequently on your site. Simple product and banner changes are not enough. Website content creation should be one of the most important tasks on your daily or weekly lists. If you have the mind set that you do not have the time, you must realize that you simply cannot afford not to in this day and age! If you still cannot find the time, try finding a specialist that can help you.
  • Panda also looks at the quality and usability of  your  website. If your coding is old and just not up to industry standards (especially with mobile responsiveness) the overall user experience will be negatively affected – and Google will be able to see this. Outdated coding and scripts can have a huge impact on your overall rankings.
  • Review and revise SEO that has been done on your site. If you still have metadata stuffed with keywords, this could have a negative impact on your site rankings. It is important to evaluate any SEO and find a professional to help you update your SEO strategy to comply with today’s techniques and guidelines.

So if you have found (or not found) your website sliding down in Google, now is the time to take a closer look. Static informational websites are a thing of the past. This is not a trend – your website will not simply “get back up there” on its own! Google will continue adjusting and improving their work and so should we!

And remember, if you are looking for help keeping up with the ever-changing web and SEO, give us a call – we can help!